» WEBTOON – Case Study

WEBTOON – Case Study

WEBTOON was heading into a new era in the US, and they needed a national campaign that signaled the start of it. Originally known as a player in the comic book world, Webtoon wanted to push the brand beyond that narrow scope and gain mindshare in the mainstream media space, alongside streaming brands like Netflix, Hulu and YouTube. They aren’t just great comics, they’re great content.