Sports betting is one of the hottest new and growing categories in the US. Among the industry giants is innovative, tech-forward, Australian-based PointsBet. Competition in the market is fierce, and when PointsBet needed a strategic and creative partner to make a bold statement out of the gate, they partnered with Troika to bring their new market position to life, challenging sports bettors to Live Your Bet Life™.
In the brand’s first major national campaign, we worked closely with the PointsBet’s senior leadership to craft a creative strategy that plays to the excitement of sports betting, highlights the speed and convenience of the app, and uniquely positions them as a breakthrough brand by leaning into the leadership qualities of their Global Ambassador and legendary NFL quarterback, Drew Brees.
Troika put together an all-star team of Troika and Troika Labs industry veterans, partnering with Sports Emmy® Award-winning director Dave Laden, and the Emmy Award-winning team from Hungry Man Productions. The Live Your Bet Life ™ campaign spots are a combination of live-action and visual effects that feature Brees in a completely new leadership role off the field, in some unexpected locations.
The campaign leverages Troika’s sports and fandom expertise to build brand value and broaden recognition of the PointsBet brand. While it will debut on national television, Live Your Bet Life™ was designed as a 360-campaign that includes broadcast, digital social, OOH, and in-stadium.