» Pac-12 Networks

Pac-12 Networks

Troika was called on to rebrand the Pac-12 Network based on its proven sports brand-building experience and deep understanding of the unique regionality of sports fans.

With member schools located throughout the western United States, the rebrand takes advantage of the abundant natural beauty, and the power of nature in motion to showcase the bold, energetic and forward-looking culture of the Pac-12 and the Western region.

The new look is designed to inspire fans and elevate their experience through the unique vitality and spirit of every Pac-12 university. Troika’s work included brand strategy, including the new positioning and personality of the network, the on-air package, live event packaging, and unique school-by-school brand and player assets, as well as a campaign to launch the new rebrand.