» NBC Sports/Golf Channel The Open Championship

NBC Sports/Golf Channel The Open Championship

Troika partnered with NBC Sports Group and The R&A to celebrate golf’s oldest championship through a modern lens. To reflect the true essence of the destination, we created a presentation that delivers fans to its striking landscapes, unpredictable weather, and renowned heritage.

To bring golf’s largest major back to the NBC network, our work included: open sequence, player showcase, text transitions, sponsorship animations, replay wipes, logo treatment, backgrounds, footage treatment and a detailed 3D model of the iconic Claret Jug that was utilized throughout.

Building on over a decade of collaboration with Golf Channel and NBC Sports, we continue to find innovative ways of connecting audiences with the biggest stories in sports.