The city of Los Angeles was host to the very first Super Bowl in history. Now, more than 50 years later, they’ll be bringing it back one again—this time to the most advanced stadium in the world, and new home to the LA Rams, SoFi Stadium.
In partnership with the Super Bowl and LASEC Super Bowl Host Committee, Troika was asked to create the logo, the identity, and the launch campaign to welcome the massive event back to. We kicked it off this year with a :90-second film featuring Snoop Dogg, declaring LA not only the home to the 2022 Super Bowl, but the preeminent home of the NFL. The spot leans heavily into iconic Los Angeles and the future-forward ideals of one of the world’s most diverse cities.