the Cincinnati Symphony Orchestra has been known as one of the finest and most versatile ensembles in America.
But the organization has not been immune to the declining attendance that the fine arts industry has seen in recent years. With an entire generation of audience attending less, it became critical to create relevance to a new generation of young and diverse fans.
came from three main pillars of CSO’s mission: to advance the art form, to elevate the city, and to inspire all audiences. This “branding from the inside-out” concept, with Troika’s fan-centric approach, allowed us to create a brand platform that was both authentic and relevant to members of the organization, as well as new and existing audiences.
of the rebrand included both CSO and its contemporary counterpart, the Cincinnati Pops. We created two interpretations of a singular brand identity, where CSO was executed in a more sophisticated manner and the Cincinnati Pops in a more playful one.
we developed a system of graphic symbols as part of a toolkit of contemporary, easily-recognizable logos and brand elements that could be used in all marketing materials.
a reinvigorated color palette and a robust communications toolkit, we created a fresh new look and feel that reflects a forward-thinking, inclusive, and vibrant organization.