Bringing wide-ranging technology and business experience, Rob is responsible for developing and executing Troika Services’ business strategy as well as seamlessly integrating data analytics, performance marketing and a live engagement platform (FandomConnect) with Troika’s creative services.
He joins from Datalot, an industry leader in digital marketing solutions, as Senior Vice President of Business Development. There, he successfully launched performance mobile marketing strategies for clients and grew the organization into a $60M business.
Prior to Datalot, he was CEO at Gold Rock Media, a digital consulting agency, helping clients achieve success using search, social and native advertising. Schwartz was also co-founder of Enerseek, LLC, an alternative energy company focusing on providing B2C energy solutions.