Rick Shahum

VP of Business Development & Partnerships, Troika Services


Rick is the Vice President of Business Development and Partnerships for Troika Services, the performance marketing and data intelligence division of Troika Media Group. His intimate understanding of live events, consumer engagement, marketing, sponsorship, licensing and account management allows him to evaluate the connection between brands, fans and target customers through a unique lens.

Bringing more than fifteen years of sports and entertainment experience in the agency world, Rick has managed multiple segments of the brand integration, licensed product and consumer engagement process for activations at the world’s most prominent sporting events, including the Super Bowl and Daytona 500.

With a client focus on driving brand visibility and shaping attendee behavior for both B2C and B2B events, he has collaborated with entertainment and sports properties, technology companies and corporate sponsors.

Rick sees as much live music as humanly possible and is an is avid sports fan.