New York, December 11, 2019, Troika Media Group (OTC: MTWO), the global marketing services company headquartered in Los Angeles, with locations in London, New York, and New Jersey, today announced that they have named Oleg Korenfeld to its management team as President, TMG thetmgrp.com
Most recently, Mr. Korenfeld was the Global Chief Platforms Officer at Wavemaker, a GroupM agency. He previously headed up Advertising Technology, Platforms, Programmatic Investment and Data Strategy at Spark Foundry, a Publicis Media agency.
Mr. Korenfeld joins TMG to spearhead their transformation by introducing data and technology into TMG’s core offerings, as well as build out the required talent and organizational structure to provide expert support to clients. He will also be intimately involved with M&A opportunities that will expand TMG’s overall products and services.
Bob Machinist, TMG’s Chairman and CEO, said Mr. Korenfeld would greatly enhance TMG’s offering to its clients. “We see Oleg Korenfeld as a transformative hire for the company. His broad experience and skills will help TMG achieve its commitment to the full integration of Data and Technology as a cornerstone of our client commitment.”
Mr. Korenfeld stated, “Data and Technology transformed the way media is planned and bought across all channels. I believe the same transformation must happen on the creative side. Data and Technology has to be an integral part of personalized, scalable and measurable communication strategy. We must let data and technology help tell the story.”
Mr. Korenfeld has more than two-decades of experience working across ad tech, creative/messaging personalization, buy and sell sides of the industry in desktop, mobile, e-commerce, Advanced TV, email and out of home environments.
During his career, he has also held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap as well as at new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media/Hearst.
About Troika Media Group (TMG)
Troika Media Group (OTC: MTWO) is a global branding and communications company that specializes in brand voice and personality, physical and digital experiences, advertising solutions, marketing strategy, and public relations. From its offices in London, Los Angeles, New Jersey, and New York, TMG leverages emerging technology, data science, and world-class creative to help brands deepen audience engagement throughout the consumer journey.
We let data and technology help tell the story. Clients include Amazon, Verizon Media Group, LVMH Moët Hennessy – Louis Vuitton, Unilever, Tiffany & Co., Apple, Coca-Cola, CBS Sports, Nike, The PGA TOUR, HBO Sports, ESPN, TEGNA Media, Discovery, Inc., Netflix, EA, Intercontinental Hotels Group, Riot Games, and UFC. More at: thetmgrp.com.