Los Angeles, Calif., October 10, 2017 – Troika Media Group, Inc. (OTC: MTWO – symbol to be changed shortly) announces Rob Schwartz as President to lead strategic growth and development of Troika Services, the performance data and intelligence division of TMG (Troika Media Group). Bringing wide-ranging technology and business experience, Schwartz will be responsible for developing and executing Troika Services’ business strategy as well as seamlessly integrating data analytics, performance marketing and a live engagement platform (FandomConnect) with Troika’s creative services.
He joins from Datalot, an industry leader in digital marketing solutions, as Senior Vice President of Business Development. There, he successfully launched performance mobile marketing strategies for clients and grew the organization into a $60M business.
“This major addition to the team catapults Troika Media Group to a cutting-edge digital marketing company,” said Dan Pappalardo, President of Troika. “As brands face rapidly changing consumer behaviors and increased competition, Rob’s leadership and expertise are expected to help us strengthen our end-to-end capabilities worldwide and deepen our partnerships with measurable results.”
“I’m extremely excited for this opportunity to be leading as we build on the heritage of Troika,” Schwartz added. “As businesses continue to grapple with issues ranging from digital transformation to data-driven decision making, Troika Services will be there to drive brand equity for clients by leveraging communications across paid, owned and earned channels.”
Prior to Datalot, he was CEO at Gold Rock Media, a digital consulting agency, helping clients achieve success using search, social and native advertising. Schwartz was also co-founder of Enerseek, LLC, an alternative energy company focusing on providing B2C energy solutions.