Excerpt from an article which originally appeared in Promax Daily Brief on July 10, 2019
The PGA Tour is the only major sports organization to hold its season championship in August—and they want you to know it.
The message takes center stage in a new cross-promotional campaign for the FedExCup Playoffs, taking place August 8-25. Previously, the competition was held in September—the same month that college football kicks off—leading the Tour to back up a bit and claim the month of August as their own.
Read the full story at Promax Daily Brief