#Whatsnew

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fulfills *core human needs* that allow us to better understand ourselves, connect to like-minded individuals and feel more grounded in the world. The most significant is. To learn more, visit http://www.troika.tv/fandom/

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Fans express in varying ways. “Affirmational” accumulate & sharing knowledge. “Transformational” create and desire respect for their fan work. To learn more, visit http://www.troika.tv/fandom/

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: 81% of fans are poly-fans (fans of multiple things), with an average of 5 ‘OOF’s! While 19% of fans consider themselves mono-fans (fans of just one thing). To learn more visit http://www.troika.tv/fandom/

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It’s here! Check out just one of the spots created for @aenetworks! This 24/7 network takeover is being broadcast world wide, and so is the marketing campaign!

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Troika created the global campaign for’s event! It’s broadcasting now, and to celebrate, @AENetworks sent the team soccer balls

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78% of us have an OOF-“object of fandom.” Sports tops the list, then entertainment, music, other, hobbies, gaming, products, and tech. Other = product lines, brands, politics, art, friends/family, spirituality/religion, nature, animals, education, and other

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Dallas station WFAA is the latest to adopt the graphics redesign we developed in partnership with TEGNA

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The Power of Fandom was a yearlong study of fans and ‘fandom’ we publish in a 155 page report we call the “Fandom Reference Guide.” In the interest of keeping the content even more easily digestible, we’re going to share key pages with you bit by bit

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We’re still totally bringing you golf this month w/ a little) of a taste of the work we created for!

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Congratulations to our spring interns from @carnegiemellon! On Saturday they graduated with a Masters in Entertainment Industry Management, and we couldn’t be more proud

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Our Head of Business Development, Kevin Aratari, will be speaking at a LA 2018 next Thursday, May 24th! The panel discussion is called “Producing for Producing for Film/TV, Branded Entertainment & Influencer Marketing Programming.” Check it out

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A panel discussion about the inspiration behind, and the Tour’s brand transformation from being player focused into a broader lens of fan connectivity and campaign drivers! (l-r) Joe Arcuri @pgatour CMO, Gil Haslam @troikala Exec Creative Director, Alex Baldwin @pgatour marketing partnerships, Leo Warner @wearemitu Creative Director, and Nelson Silverio II @pgatour senior marketing director

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Great time in the big 🍎 hearing from some of our valued clients on how they are integrating tech and intelligence into every facet of their business. Here, one of our favorite partners- @amc_tv President Charlie Collier talks about the importance of brand @variety

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When you’re dedicated to lining up that putt perfectly Our latest visitor, Bentley, shows us how it’s done [a little photoshop fun by Troika designer @sam_swenor

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It’s May! We’re deep in the swing of spring here at and it’s giving us fever! Watch our and throughout the month to check out our game— Who knows? Maybe you’ll learn a few pointers before your next round

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to our recent design work for @hboboxing! Check out the case study on our website. Link in the bio

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Our Head of Production likes to keep our interns sharp

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Congratulations to us 🎉🍾🎊 Troika is the “2018 Content Winner for Use of On-Air Design” of Cynopsis Sports Media Awards 👏🏼👏🏼👏🏼 We developed “Fanitude,” a strategy that brought fan energy – from team chants to handmade signs – on screen, unfiltered. Thanks to the team who have done the excellent job on “ESPN COLLEGE BASKETBALL REBRAND @cynopsismedia

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A strong partnership with the @pgatour lead to an even stronger campaign! Congratulations to The TOUR on the launch of the new campaign

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Afternoon cheese plate break at Troika: a team that performs this well under pressure deserves a treat

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Excited to be finalists with some of the best folks in the business! @cynopsismedia

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Monday office cuties

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Congratulations to Jason for winning our March Madness Chili Cook-Off! He edged out the competition with a tasty and innovative chicken chili recipe the judges couldn’t get enough of

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And finally… some dessert

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Don’t forget to treat yourself with some drinks

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Kick off the “Chili Cook~off” Day! Wine and food are all ready

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ECD Gil Haslam drops some sports knowledge this morning at the SVG Forum in NYC

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Troika brand evangelist Kevin Aratari recording the next Power of Brands podcast…coming to iTunes soon

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Troika Ink

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Sweet Susie Cupcakes in the office ❤️ Happy Valentine’s Day

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Bright, slick, and bold. Check out our new design for Access Hollywood, the top national entertainment news program

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Miss college football? Watch our highlight reel of the work we did this past season for ESPN. 🏈🙌

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CMU alumnus @josephdivya and @jd_and took Troika’s new CMU interns @justbrie_z and @roderickluo221 to lunch

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We love sports, especially basketball!🏀 Check our our latest and greatest with College Basketball. See more in our case study – link in bio

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Mmm. Smell that? Smells like football. Check out the holiday campaign we produced for the NFL Network

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“Sports to me IS entertainment.” -Sir Martin Sorrell.  We couldn’t agree more.

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Rainbow Tuesday in LA 🌈 ☀️

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Happy Holidays from our team to yours! Looking forward to new projects and new relationships in 2018 #2017 #2018

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Season 2 of Ultimate Beastmaster is back on Netflix today! Here’s a look back at our collaboration with the Netflix team on its launch campaign for season 1. Read more about the project – link in bio.

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That one time we developed a sequence of IDs for Machinima to create a seamless experience with the brand

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to our work with AMC and the network’s evolution from elegant and sophisticated to bold and energetic! See full case study on our website – link in bio.

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Celebrating Tegna’s brand new look with a bucket load of beer

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We’re inspired to entertain change this week by Diana R. Horowitz, senior producer at Troika. “Principal #1: Say yes. Real life is like improv: the script is constantly changing. Saying yes keeps you in the mix, sparks creativity and makes life more fun

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So much good food

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Want to work with top entertainment brands? Troika is hiring a Head of Strategy, who has at least 10 years of experience in brand strategy. Send your resume to sarah@troikamedia.com

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Part 2: Get to know Damon in this rapid fire style Q&A!🔥

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Meet @damonhaley, Troika’s new Head of Sports Marketing. He joins with extensive experience in executing integrated, go-to-market strategies and building strategic alliances for sports brands.

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Dinner with the Tegna team in Denver 🍷

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Wrapping up the week with this mesmerizing motion experiment by the incredible @it_motion

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Are you all about developing and growing talent? We’re hiring a HR Manager in our LA office! Submit your cover letter and resume to sarah@troikamedia.com

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A big thank you to Jonathan Bell, founder and CEO of WANT Branding, for the inspiring seminar on the role of naming in brand strategy.

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Celebrating last night’s win with one of our favorite launch spots! Let’s take home the win tonight in Game 7. Go Blue

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👻🎃 halloween treats cupcakes halloweencupcakes sprinkles sprinklescupcakes

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Part 2: Get to know Tony in this rapid fire style Q&A!🔥

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Meet Tony Kadillak, Troika’s new business development director. He brings extensive experience in branding and promotion for today’s leading entertainment and sports brands. Find out why he joined the agency and what he looks forward to most in his role at Troika.

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Excited to see the brand new look for The CW’s fall season

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Purple pumpkin spice

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Part 2: Learn more about Joseph in this rapid fire style Q&A!🔥

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Welcoming our new Head of Accounts Joseph Gallegos! He brings more than 15 years of leadership at top global agencies across advertising, brand consulting, content, design, and production.

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Part 2: Congrats to @ajsapiro on winning Troika’s Paddle Battle 2017

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Producer pow wow

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@fifa18_offical is lit🔥🔥🔥

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Part 2: Get to know Rob in this rapid fire style Q&A!🔥

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Meet Robert Schwartz, President of Troika Services, the performance data & intelligence division of Troika Media Group.

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Ever wonder what it means to be a fan and what role fandom plays in everyday life? Download The Power of Fandom report to find out (link in bio

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We’re hiring a full-time designer to join our creative team! Submit your portfolio to creative@troikamedia.com

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Get ready to experience a whole new Topgolf. Check out how we repositioned a sports destination into a premier entertainment brand (link in bio).

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Meet Win, our new 🐶

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We’re kicking off this week with a dose of inspiration from Senior Producer Jacki Pass. “Focus on what is gained rather than what is lost. This is the key to successfully entertaining change

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It’s a new season of @thetalkcbs! We helped give the look & feel of the Daytime Emmy Award-winning show a fun, simple & exciting refresh.

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Geeking out at the HQ 🍎

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#rosé Thursdays🥂#isitfridayyet #roseallday

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Mesmerized by the @natgeochannel wall of historic magazine covers 😍

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If only we could all lay down in meetings…#dogsoftroika #wednesday

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In our mobile office in #nyc 🚕🌬

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Meet our new creative director, Andy Hann (@andyhann01), and don’t forget to bring him donuts! 🍩😊

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😂😂😂 #agency #agencylife #creative #design #dogsoftroika #dogsofinstagram

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Passionate about entertainment and branding? Troika is hiring a new Account Director! Learn more about the position (link in bio). #wewantyou

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🌝🌚 #solareclipse

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#squadgoals #staffretreat #producers #agency

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Watch our latest collaboration with #hulu to create a unified identity system and elevate the experience for fans.

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This week’s inspiration to entertain change comes from our strategist, @jessicaliaperri. “When we not only embrace change but we demand it – that is when the extraordinary happens. We dream bigger, reach higher and strive for more. We unlock a world of endless possibilities.”

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How can your brand drive fandom? Download your free copy of The Power of Fandom report to learn how you can become a fan-centric organization (link in bio).

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We’re inspired to #entertainchange this week by one of our producers, Ben Nelson. “Change is a vehicle of transportation that allows you to become your best self. It’s life’s only constant.“ #mondaymotivation #inspiration #inspiringquotes #change #producer #producerlife #agency #creativelife

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Intern field trip to @lacma #agencylife #summerinla #sunny #creativelife

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Visiting our friends at the @atlhawks and taking in the incredible view of the new Mercedes-Benz Stadium #atlanta #atlantahawks #sports #thursday #agencylife #agency

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Our account team takes teamwork seriously, wardrobe included. #seatatlanta #conferences #sports #entertainment #agency #agencylife #twinning #👯 #whoworeitbetter

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Root Sports has rebranded as AT&T SportsNet. See the new visual identity we created to generate deeper connections to home teams and cities and heighten the fan experience. For more, visit us at our website.

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Learning how to future-proof the live in-venue fan experience at #seatatlanta #data #analytics #sports #entertainment #agency #agencylife

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Hanging at the Future of Entertainment design event #simpsons #hulu #entertainment #design #agencylife

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Exciting news to come…stay tuned!🙃

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Celebrating another great partnership with @abcnetwork

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We’re inspired to #entertainchange this week by our account director, Amy Palmer. “Entertain change is about helping our clients create work that not only looks incredible but truly resonates with their audience, building long-term fans for their brand.” #mondaymotivation

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Watch an entire year of new Troika sports and entertainment rebrands and marketing campaigns in our latest sizzle reel – all in 90 seconds!

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“The measure of intelligence is the ability to change.” -Albert Einstein #entertainchange * * * * * #mondaymotivation #mondaymood #inspiration #inspiringquotes #change

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State of Our Art. #promaxbda

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Troika in the mix @promaxbda

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Watch @cristiano transform into game play and our latest work with @easportsfifa in this sneak preview of FIFA 18! * * * * * #cristianoronaldo #fifa #easports #marketingtoolkit #graphics #graphicdesign #design

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Heading to Cannes this summer? We’re hosting our first session at Lions Entertainment 2017 called “Understanding Brands Through Fans,” where we’ll be sharing insights into how brands can build strong, enduring fan relationships. Save the date: June 22.

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Escaping LA’s June Gloom in Dallas @topgolf

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Working hard or hardly working? #ruffmonday #dogsoftroika #dogsofinstgram #agencydoglife

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Happy Monday! This week’s inspiration to entertain change comes from Account Director Aaron Sapiro. “Change is an opportunity to find out what we can learn, where we can grow and how we can use this moment to get better.” #entertainchange #mondaymotivation #mondaymood #motivationalquotes #inspiration

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#viewingparty #upfront2017

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We teamed up with ABC for summer’s hottest event. Don’t miss the Billboard Music Awards on May 21 at 8p ET on ABC!

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@foodnetwork Star is back! Watch the campaign spot that kicks off the new season with personality and attitude.

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The weekend is coming. #weekendvibes #friday #gameofthrones

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Introducing the all-new @hln. A sophisticated and contemporary style is at the heart of the rebrand, highlighting the news network’s authentic and empowering voice while closely aligning it with its sister channel, CNN. To see the full case study, click on the link in our bio.

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We’re at the Experiential Marketing Summit in Chicago today! Make sure to join us at our panel discussion at 3:15p CT in room W471 with @ges_global @taubmancenters @msichicago and Disney Media to learn about using live experiences to reach kids and families.

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Kicking off #promaxgames with @atomicmari, who is leading the way in a new era of gaming and #esports

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#wednesdaywisdom: “Change, like sunshine, can be a friend or a foe, a blessing or a curse, a dawn or a dusk.” -William Arthur Ward #entertainchange #inspiration

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We love design. We love toys. And we love cars. Cue up our latest brand integration campaign from our friends @cartoonnetworkofficial and @hasbro

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Good luck and goodbye to our intern @seoksiwan!

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#potluckparty 🍕🌮🍝🥗🍪

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#transformationtuesday: Check out how we helped transform a local radio station into an entertainment brand that extends beyond its airwaves🎙#kcrw

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Happy Monday! This week, we’re inspired to entertain change by Divya Joseph. “Change happens. But recognizing when, why and how to entertain change – now that’s what’s exciting.” #entertainchange

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#onset 🎥 #production #agencylife #agency #setlife

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Words of wisdom from Winston Churchill: “To improve is to change; to be perfect is to change often.” #entertainchange #mondaymotivation #inspiration #designers #creativeteam #agency

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#marchmadness 🏀 #friday

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Happy #stpatricksday!🍀

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We’re inspired to entertain change this week by @awollman, designer at Troika. “Do things that scare you. Change is the fastest way to figure out if you’re on the ‘right’ path.” #entertainchange

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#ThrowbackThursday: Check out our work with The CW for the fall 2016 TV season, elevating its on-air experience with a rich, cinematic look and feel.

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Finding inspiration @thebroadmuseum #design #designers #fieldtrip #creativeagency #designstudio #branddesign #branding #creativeteam

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#internationalwomensday

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“Change is the law of life. And those who look only to the past or present are certain to miss the future.” -John F. Kennedy #entertainchange

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Celebrating with the Troika crew past and present 🍺🍾 pc: @jacoballtrades

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We have some special visitors in the office today…💃🏻🕺🎺

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Here’s a tease into our brand work with @pechangacasino. More to come…#OnAnotherLevel #brandidentity #branddesign #branding #brandlaunch #marketingcampaign #designstudio #creativeagency #winningwednesday #pechanga #pechangacasino #resort #staycation

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Happy Friday! This week’s inspiration to entertain change comes from Creative Director Reid Thompson. “Be open and optimistic about the new dynamics and possibilities that we encounter everyday.” #entertainchange

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In partnership with @womeninfilmla and @sundanceorg, we’re proud to be part of the launch of ReFrame, an initiative focused on gender equality in the entertainment media industry.

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This week’s inspiration comes from legendary NBA player Michael Jordan. “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” #entertainchange

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Check out our latest work with HBO Sports, elevating the look and feel of its Special Presentation through #simplicity and #sophistication.

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Love is in the air☁️✈️❤️

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Newest addition to the Troika team. Welcome, Aspyn! 🐶

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We feature Account Producer Tony Saccoccio in our Entertain Change series this week. “Be open to trying, failing and finding new and better ways forward.” Make sure to follow us on LinkedIn, Facebook and Twitter for updates and check out our website to learn more about how you can #entertainchange.

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🎥

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ICYMI: our work with Riot Games to redefine the live in-stadium experience and elevate the streaming presentation of the 2016 #leagueoflegends World Championship @staplescenterla #creativeagency #branding #designstudio #design #projectionmapping #esports #riotgames

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“Be unapologetically disruptive.” @richardbranson #mondaymotivation #inspirationalquotes #entertainchange

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Who’s ready for the weekend? We are! 🙋🙋‍♂️ #dogsofinstgram #friyay

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“Design for design’s sake is fine art. Design plus a strategic lens becomes powerful design.” Speaking to the FEMBA students @uclaanderson #design #strategy #bschool #creativeagency

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A Beast unlike anything you’ve seen before. Our latest design work for @netflix in the first Ultimate Beastmaster trailer. Coming to Netflix on February 24. #creativeagency #design #designstudio #animation #logo #UBM #netflix

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What does the #powerofdesign mean to you? #designstudio #creativeagency #branding #branddesign #bigideas #artoftheweek

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This week, we’re inspired to entertain change by Creative Director Kasumi Mihori. “Be open to possibility no matter where it leads you. I’ve always loved Richard Branson’s quote ‘Be unapologetically disruptive’ because it’s the start to entertaining change. What happens next is up to the individual finding the courage to break free from the norm. It’s the scariest and loneliest place to be, which also makes it the most exhilarating. All of the great innovators of our time have shared this spirit stemming from a deep curiosity about the world around them. Great artists are able to put it into practice everyday.”

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We love our sunny days in LA☀️ #laweather #westcoastliving #designstudio #agency #wednesdayfeels

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Kicking off #sundancefilmfestival with Al Gore at the premiere of his new film 🎞

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THIS WEEK: Our newest Account Director Bonnie Rosen reveals how she entertains change. “Learn from and let go of what is to make room for new ways of thinking, growing and connecting. With the only constants being our curiosity, joy and energy, we will continue to amaze ourselves.”

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Proud to see our work in @communicationarts #typography #annual 🙌🏻 #designstudio #designer #branding #brandingdesign #brandidentity #logo

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Looking good at 120 degrees and 12 feet tall! Congratulations @turner_insta on a great CES #TheExperienceIsEverything

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So excited to see our work with @pgatour. Thanks for sharing @rorymcilroy!