Entertain Change

Traditional media are clamoring for relevance, digital platforms are blurring the lines with entertainment brands, and the mass advertising model is rapidly unraveling. As the foremost leader in entertainment branding, we view today’s rapidly changing environment as an unprecedented opportunity to redefine the relationship between audiences and brands at the heart of contemporary culture.

Turning complexity into possibility, Troika builds long-term equity for our clients, the world’s most recognizable media brands as well as consumer brands looking to build meaningful engagement with their fans.

We lead them through this shifting landscape with deep category expertise, consumer and cultural insights, strategic thinking, and creative innovations. Because when everything’s changing, anything is possible.

Our Insights

What If Brand Films

This continuing series is designed to demonstrate how we think and to inspire fellow marketers through Troika’s future-facing view of the world.

The Power of Brands Podcast

Each new episode dives into current issues facing our industry, from different perspectives: audience insights, fandom, strategy, and the creative state of our art.

Communicating With Purpose

Communicating With Purpose
Duration: 31:19 / Download file

PGA Tour's David Piccolo: Live Sports in the Coronavirus Era

"PGA Tour's David Piccolo: Live Sports in the Coronavirus Era"
Duration: 33:25 / Download file

Managing a Team From 25 Offices

Managing a Team From 25 Offices
Duration: 30:51 / Download file

What if...

"What If” Brand Film #5 – Brands & Fans

What if...

"What If” Brand Film #4 – The New Audience

What if...

"What If” Brand Film #3 – Sports Fans & Brands

What if...

"What If” Brand Film #1 – Innovative Brands

The Power of Brands Podcast

"Reinventing Local News"
Duration: 19:16 / Download file

The Power of Brands Podcast

"Entertain Change"
Duration: 17:41 / Download file

The Power of Brands Podcast

"The Sports Experience"
Duration: 16:11 / Download file

The Power of Brands Podcast

"Thinking Beyond Creative Strategy"
Duration: 25:53 / Download file

The Power of Brands Podcast

"Marketing in a Content-Obsessed World"
Duration: 26:17 / Download file

The Power of Brands Podcast

"The Future of Brands"
Duration: 19:30 / Download file