» Brand Guidelines

Brand Guidelines

Troika Logo Usage

With the merger with Mission comes a new logo reflecting our new state of the company. Below are some general guidelines to help you learn when to use each logo.

Troika TMG Lockup

The Troika TMG lockup is the primary and default logo for Troika. Use this logo for the most prominent applications. We want clients to see this logo first before they see the Troika wordmark on its own. Examples: keynote covers, letterheads or anything client-facing.

Troika Wordmark
The Troika wordmark on its own may be used for secondary positioning or as a design element. For example the Troika TMG logo would be used on the cover of a Keynote but the Troika wordmark would be used for any content pages. The wordmark may be used for any internal materials such as company announcements and staff meetings. Below are some examples of how it's used.

Circle T Icon

The Circle T icon is a tertiary logo used exclusively with Troika. It is often used as a very small and subtle branding element or as a design element often abstracted through pattern. This logo is meant to be used in addition to the Troika wordmark or TMG lockup instead of replacing it.

Downloads

All zip files include raster and vector files in primary and secondary colors.


↴ Troika TMG Lockup — Digital Formats
For anything shown on screen. If you're not sure which format is right for you download this one.

↴ Troika TMG Lockup — Print-Only Formats
Only for high-quality printing materials including stationery. You do not need this for Keynote.

↴ Troika Wordmark — Digital Formats
For anything shown on screen. If you're not sure which format is right for you download this one.

↴ Troika Wordmark — Print-Only Formats
Only for high-quality printing materials including stationery. You do not need this for Keynote.