UniMás Launch Campaign

To announce the rebrand of TeleFutura to UniMás, we created a multiplatform campaign that consisted of a brand spots, print ads, and digital billboards, wallscapes, bus wraps, and posters throughout Los Angeles, New York City, and Miami. The campaign is built on the foundations of the “Más” communication strategy, also developed by Troika, by featuring the network’s top talent overlayed by bold “Más” typography.