UniMás Brand Launch 2012

We partnered with UniMás to develop the logo, brand identity, and multiplatform launch campaign for Univision Communications’ rebrand of TeleFutura to UniMás. The goal was to solidify UniMás as the number two Spanish-language network in America behind sibling network Univision, and appeal to the network’s growing audience of Hispanic millenial trendsetters.

UniMás’ identity is built to feature vibrant colors and sharp 2D graphics that contrast competing 3D network packages. Graphics are rooted in croppings on the UniMás logo to establish brand recognition and attribution.