UFC Rebrand 2014

UFC was disregarded as an underdog sports league without getting credit for having over 1 billion fans globally. Our goal was to position UFC as a mainstream sport focusing on athleticism, competition and star power. From guiding principles that drive the organization to a dynamic brand identity, the initiative included event broadcast packaging, marketing and promotional toolkits, logo architecture, seasonal campaign taglines and on-air commercials.

WME-IMG acquired the brand for $4 billion, ensuring its growth on a global scale as the world’s leading mixed martial arts franchise.