TSN “That’s Hockey” Rebrand

Troika partnered with TSN to rebrand Canada's high-profile hockey news program, 'That's Hockey.' That’s Hockey is a 365 day/year show, and as such, the new identity had the challenge of delivering high production value within a customizable framework to keep the viewing experience dynamic for each day’s hot topics and player news.

'Chain Reaction' was the creative concept behind That’s Hockey. The concept takes viewers on an immersive ride through abstractions of the game’s elements and textures, visually bringing hockey’s conversations to life. The motion theory takes inspiration from break aways and hard-hitting collisions.