Time Warner Cable Sportsnet & Deportes Launch Campaign

Our challenge was to create an on-air, digital, and OOH marketing campaign for Time Warner Cable Sportsnet & Time Warner Cable Deportes – the new home of the Lakers, Galaxy, and Sparks. Below is a 30-second image spot written, edited, musically supervised, and designed by Troika. The spot aired extensively on ESPN and on NBC during their Sunday Night Football coverage.

Billboards and digital ads were delivered for both Time Warner Cable Sportsnet and Time Warner Cable Deportes. To creatively deliver on Sportsnet & Deportes’ brand promise to deliver an insider experience for fans, the campaign’s creative was built around the concept “Cover Story,” which uses custom images of Los Angeles’ most iconic athletes, shot for a distinctly Sportsnet & Deportes feel.

Signature photography of Kobe, Paul Gasol, Metta World Peace, Ramon Sessions, Coach Brown, and others was shot by Troika. Here’s a peek behind the scenes.