Time Warner Cable News Rebrand

We partnered with Time Warner Cable to rebrand its suite of 16 news channels, including NY1, NY1 Noticias, and 14 additional stations throughout New York, North Carolina and Texas, by establishing a unified brand strategy, position, and identity. This also included raising awareness that the stations are a Time Warner Cable product, in turn establishing the cable provider as a trustworthy, credible, and progressive source for local news.

Time Warner Cable News NY1 – New York City’s beloved and trusted news source – was announced through an image spot that expresses Time Warner Cable News’ values of bringing the community together and providing hyper-local coverage, housed within the umbrella brand identity.