The CW Brand Refresh

Continuing our 10-year partnership, The CW wanted to elevate the on-air experience to resemble its programming with a rich, cinematic look and feel. We developed an evolution of the brand identity, which included network and promo elements and daytime and primetime toolkits for the network and its affiliates. We built a system that allowed for different skins and textures from different shows, blending the balance between brand and shows.