Sundance Cinemas Rebrand 2016

Challenge

In an age of infinite media choices, Sundance Cinemas wanted to elevate the movie-going experience by leveraging the power of the Sundance brand and creating a unique destination for modern movie-goers.

Approach

To build a consumer-first experience, we started with evaluating the audience journey that began with audience’s initial thought all the way to post-show. The new design uses an earth color scheme that details patterns inspired by nature and various location, ranging from the Sundance Resort to the great American west.

Result

From brand strategy to a new identity, Troika helped position the Sundance Cinemas brand to express the unique Share Spirit of Sundance across all touchpoints, including in-theatre, online and mobile.