Time Warner Cable needed to create interest and awareness for the new home of the Dodgers, Sportsnet LA, after purchasing the rights to the team. This would be the second launch campaign partnership between TWC and Troika, coming on the heels of our highly successful campaign promoting the new LA Lakers channel, Sportsnet, months earlier.
To highlight greater authenticity and tap into the true passion of Dodgers fans, we leveraged the feeling of ownership fans had for the team by featuring real Angelenos in the advertising campaign.
We created an immersive 360 campaign across digital, social, on-air, OOH and experiential.
As a result, we helped solidify Time Warner Cable as the new home of the Dodgers in the Los Angeles market.