PGA Tour Advertising Campaign

The PGA Tour partnered with Troika to launch a new advertising campaign titled “That’s Good,” intended to play off of the line “These Guys Are Good,” the longest running and one of the most recognizable and iconic taglines in sports marketing.

Troika produced a series of spots that highlights the personalities and accomplishments of each player, developed in collaboration PGA Tour, GSD&M, PGA Tour Entertainment and HUM Music Agency.