NFL Fandom Identity

The NFL Network’s new show segment, NFL Fandom, harnesses social media to spark conversation and debate around football’s hot topics. They tapped Troika to visually express the social nature of the segment, and build an experience that solidifies NFL Network as the premiere destination where fans and experts discuss all things football.

Troika built the identity around the creative concept “Mancave,” which immerses viewers into the world of the fan by taking them through an infinite array of team-branded environments – or mancaves. The NFL Fandom package includes opens, closes, transitions, segment titles, sponsor integration, and backgrounds.