HLN Rebrand

Challenge

HLN partnered Troika to develop a new visual identity, network package and brand campaign for the national news network.

Approach

The essence of the new HLN brand was focused on shining a spotlight across America. A sophisticated yet contemporary style was at the heart of the rebrand, encapsulating a fresh attitude that highlights the authentic and empowering aspects of HLN, while closely aligning with CNN, its sister network.

Result

The rebrand and campaign bring the essence of HLN’s brand platform to life by accentuating various geographic regions across America and HLN’s mission to focus on the most important stories across our country that bring people closer together. The new logo and brand design marks HLN’s first major rebrand since it shifted from CNN Headline News to HLN in 2005.