The CW’s Brand New Look

Continuing our longstanding partnership, The CW partnered with Troika to evolve and refresh its on-air experience.

We created the new look and feel from existing brand elements designed in the 2016 brand refresh, including cross-platform attribution, show and network IDs, evolution of the icon system, and brand attribution across all OTT platforms as well as a launch sizzles for The CW Upfront presentation.