CMT Ultimate Kickoff Party Launch

To launch CMT’s new tent-pole music event in affiliation with the inaugural College Football Playoff National Championship Game, CMT tapped Troika to develop a logo mark and promo system that captures the spirit of the most exciting tailgate party that college football has ever seen – The CMT Ultimate Kickoff Party.

A comprehensive logo system derived from an in-depth logo exploration that spanned five quick, but productive, days.

The promo package included a 30 second on-air spot, a 15 second cutdown, and an extensive set of promo toolkit elements.

The package was also the inspirational foundation for the show package, which the in-house CMT team created, and was developed with flexibility and ease of production in mind.