Charlotte Hornets Brand Launch

The Charlotte Bobcats – soon to be Hornets – came to Troika to develop an in-arena sizzle and environmental branding for the unveiling of the new Charlotte Hornets brand identity.

The sizzle, introduced to the crowd by Bobcats Chairman Michael Jordan and former Hornets legends, was built to harness the excitement around the announcement, and give ownership of the Hornets name back to charlotte: “Our city, our colors, our name,” “2014 we will swarm.”