BET Awards

Challenge

We partnered with BET to create an identity and tease for the BET Awards ’13 that represents the scale of their top-rated show and reinforces the Awards as the point of origin for all that’s hot in black culture.

The identity was featured throughout BET’s on-air, digital, and out-of-home promotional campaigns, and served as the foundation for the awards show package.

BET integrated these design references into the Awards show and set design.