A&E Rebrand 2013

With hit shows like Bates Motel, Duck Dynasty, and Longmire, A&E was no longer the dark and serious network it used to be. A&E tapped Troika to celebrate their 100% original programming lineup, provocative characters, and unexpected storytelling by developing an internal brand platform and external brand identity that embraces this evolution by bringing the unique worlds of their shows to the forefront.