ABC’S Dancing with the Stars Season 18

Season 18 of Dancing with the Stars reinvents the show completely, allowing viewers to switch coaches and dancers throughout the season. To deliver on this unexpected twist, we developed the promo package of Season 18 around a vivid, eye-catching approach that makes audiences say, “wait, this is DWTS?”

Unlike any other season, the package captures the glamour, celebrity, athleticism, and unexpected nature of the show through abrubt editing, “paparazzi” shots, and bold typography.