UFC 194 Promo Campaign

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Assignment

Continue the partnership with the UFC Marketing Team to develop a campaign that will reflect the excitement and anticipation for the epic match-up between Jose Aldo and Conor McGregor.

Creative Concept

It’s About Time

The countdown is on to the biggest event in UFC history. The wait has been long…the anticipation is now fueling a countdown driven adrenaline rush. The date 12.12.15. This tension filled, numbers driven concept brings to life flashes of moments leading up to the greatest fight in UFC history. All the hours of training, anticipation and trash talk countdown to 5 rounds, 25 minutes…one undisputed champion. The world has been waiting for this moment for so long…Aldo vs McGregor…UFC 194…IT’S ABOUT TIME!

Promo Spot

Promo Teases