Sundance Cinemas Rebrand

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Assignment

From brand strategy to a new identity, Troika helped position the Sundance Cinemas brand to express the unique Shared Spirit of Sundance across all touch points, including in-theatre, online and mobile.

Creative

To build a consumer-first experience, we started with evaluating the Audience Journey that began with the audience’s initial thought all the way to post-show. The new design uses an earth color scheme that details patterns inspired by nature and various locations—ranging from the Sundance Resort to the great American west.

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Sundance Cinemas now delivers an exceptional entertainment experience—intimate auditoriums, expanded dining options, deluxe reserved seating, more engaged associates and an art gallery of  local artists—for audiences seeking compelling movie options in a comfortable, relatable environment.

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