STARZ Rebrand

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Assignment

Troika collaborated with STARZ on a comprehensive rebrand, simultaneously elevating the premium STARZ brand while consolidating the ENCORE movie channels under the STARZ banner. Incorporating Research & Insights, Brand Strategy, and Identity Design, we developed a unified STARZ brand that delivers a seamless experience wherever fans choose to watch. It’s all anchored by the brand line “Obsessable,” speaking to the passionate following for STARZ original series from “Outlander” to “Ash vs. Evil Dead” as well as their library of beloved films. From a launch campaign to a new OTT app, we helped STARZ connect with their fans on a deeper level than ever before.

Creative