Eddie Hales

VP of Sales & Engineering, Troika Services


Bringing over 20 years in the high performance technology industry, Eddie is the Vice President of Sales and Engineering for Troika Services, the performance marketing and data intelligence division arm of Troika Media Group.

Prior to Troika, he served as Vice President of Sales for a sports and entertainment integrator, M2 nGage, a pioneer in fan engagement and data analytics for large public venues. His role included wireless project design and management, delivering actionable insights as a data scientist and an all-around expert in fan engagement.

He also held various roles for Xirrus as a Senior Sales Engineer, Principal Wireless Engineer, and Territory Account Manager. There, he grew sales exponentially in an new territory, making it a top producing area in record time. At Spirent Communications, he help lead projects with the Federal Government and telephone carriers within the Washington, DC Metroplex to build critical wired and wireless networks. He began his career providing technical services for many Fortune 500 companies within Research Triangle Park in North Carolina.