Damon Haley

Head of Sports Marketing

damon@troikamedia.com

Damon joins with extensive experience in developing and executing integrated, go-to-market sales and marketing strategies and establishing and leveraging strategic alliances for sports brands.

He spent five years at Nike as a global brand consultant, working on business development, product launches, athlete tours, experiential activations, and content projects. He implemented marketing initiatives throughout North America, South America, China and Europe. 

Damon developed his career at UMCA as Managing Partner for 13 years, where he led marketing initiatives for Nike athletes, including LeBron James and Kobe Bryant as well as Jordan Brand campaigns. Most recently, he was a strategic consultant for various sports companies, helping C-level executives develop business strategy and manage talent acquisition, strategic partnerships, agency relationships and advisory board selection process.

Damon received his MBA at the University of Michigan’s Stephen M. Ross School of Business and his BA in at University of California, Berkeley.