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Board of Advisors

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We are storytellers, designers, animators, filmmakers, producers, strategists, writers, and ping pong enthusiasts. We are American, Korean, Mexican, Scottish, Argentinian, and Singaporean. Roll, click, meet and repeat.
Dan Pappalardo
Founder & CEO
Nuri Djavit
General Manager
Kevin Aratari
Head of Business Development
Gil Haslam
Creative Director, Sports Brands
Dale Everett
Creative Director, Entertainment & Culture Brands
Paul Brodie
Managing Creative Director
Susan Kresnicka
Cultural Anthropology Consultant
Kelly Anderson
Chief Financial Officer
Smruti Shah
Head of Strategy
Bonnie Rosen
Account Director
Amy Palmer
Account Director
Aaron Sapiro
Account Director
Scott Tinter
Manager of Production
Rob Sonner
Director of Technology
Michelle Kim
Communications Manager
Divya Joseph
Account Specialist
Jessica Perri
Strategist
Manny Mejia
Controller
Abigael Plaza
Accountant
Mark Lee
Art Director
Paulo Garcia
Art Director
Tim Smyllie
Art Director
Daniel Beaton
Designer
Michael Arcangeli
Designer
Adrienne Wollman
Designer
Jake Braafladt
Production Editor
Xin Xue Wang
Junior Designer
Hayeong Lee
Design Assist
Andrew Thao
Associate Producer
Barrett Brown
Production Coordinator
JaJa Hsu
Production Coordinator
Londonn Corpas
Receptionist
Dan Pappalardo
Founder & CEO

“Entertaining Change”

As Founder and CEO of Troika, Dan leads the agency by their guiding philosophy and mantra Entertain Change™. A 30-year veteran of the entertainment media industry, Dan is passionate about the emerging opportunities available to visionary brands in today’s dramatically changing media environment. He has built Troika on the vision of leading change and realizing opportunity for Troika’s clients and employees.

Throughout his career, Dan has played an instrumental role in the strategic and creative development of major entertainment and media brands around the world. He has been featured in publications including Motion by Design, Designers in Handcuffs and The New York Times, and has spoken at numerous industry events including PromaxBDA, AIGA and Inspire.

Dan is an enthusiastic art and wine collector and traveler, surrounding himself both at home and at Troika with “things of inspiration that have personal connections to amazing people and places around the world.” After graduating from Rochester Institute of Technology, Dan road-tripped to LA for a career in the technology-driven creative entertainment industry, and stayed on to become a 30-year resident of Silver Lake.

Nuri Djavit
General Manager

“Digital Expert”

Nuri joins Troika with 17 years of experience in global digital marketing and advertising, where he is charged with overseeing day-to-day operations and leading agency growth, development and innovation from within.

He has been leading agencies through technical change since the early days of digital and understands that behind every great agency is a great culture. At Troika, Nuri promotes the growth of our people and capabilities within a culture built on collaboration, excellence and integrity.

Most recently, Nuri served as the Chief Marketing Officer at Emotiv, a San Francisco-based tech company, where he successfully carried out marketing efforts and key commercial activities with brands such as Disney, ABC, Lucas Arts, Sony and organizations such as the World Economic Forum. Throughout his career, Nuri has worked with Apple, Belvedere Vodka, Cablevision and Estee Lauder, among many others.

Nuri holds a Bachelor of Science Degree in Engineering/Product Design from London’s Southbank University, as well as an Associate Degree in Graphic Arts & Experiential Design from the Chelsea School of Art & Design.

Married and the father of two young daughters, he continues to pursue his passions in arts and engineering by painting and building motorcycles.

Kevin Aratari
Head of Business Development

“The Entertainment Industry Oracle”

Kevin comes to Troika with a mission to uncover new ground in which to plant the Entertain Change flag. He’s passionate about introducing new clients to the opportunities offered by the evolving industry, and consistently keeps one eye on the changing landscape to lead both clients and Troika forward into the future.

Kevin oversees all of Troika’s sales and marketing functions, crafts our business development strategy, leads our thought-leadership initiatives, and collaborates with Account Directors to service all aspects of our clients’ needs.

He began his career in entertainment marketing as a Producer at industry giant Pittard Sullivan, and went on to create the broadcast department at mOcean in Venice Beach, which he led for over 13 years as Managing Director and later CMO. Kevin oversaw mOcean’s successful growth that included Emmy, Cannes Lion, Grand Key Art/CLIO and PromaxBDA awards.

Kevin is a regular guest lecturer on entertainment marketing at UCLA’s Anderson Graduate School of Management, and is a fellow Entertain Change advocate.

Gil Haslam
Creative Director, Sports Brands

“Tour de Force of Sports Brands”

If you watch sports on a screen, you’ve seen Gil’s work. A two-time Sports Emmy Award winner, Gil is the creative force behind some of the biggest brand images in sports today, including ESPN’s SportsCenter, CBS Thursday Night Football, NBC Sports, HBO Sports and Time Warner Cable Sportsnet.

A top player at Troika since 2003 and our tour de force behind leading sports brands, Gil is recognized industry-wide for his experience as a trusted brand stewardship partner leading major, high-profile brand launches and redesigns from positioning through packaging, as well as innovative broadcast and in-stadium fan experiences. Gil’s game also extends to news, where he headed the global redesign of CNN and launched Time Warner Cable’s 16-channel news network, including NY1.

Gil began his career at The Pentagon, where he was stationed as an illustrator for the military. He then cut his teeth in the fast-paced world of TV news graphics before making his mark on an international scale. Today, Gil’s portfolio spans three decades and five continents.

Dale Everett
Creative Director, Entertainment & Culture Brands

“Master Storyteller”

The power of a story comes from how it unfolds, and Dale brings every client’s unique story to life through branding, design, and innovative messaging. Rigorous and thorough in his creative approach, Dale routinely examines all angles of a brand’s message to ensure that the story told is clear, concise and impactful.

Specializing in brand strategy and creative execution for Troika’s general entertainment, emerging media, and international clients, Dale’s portfolio includes such well-known brands as Encore, Focus Features, The CW, Food Network, Canal+ Group’s D8 and D17, and Canada’s W Network.

A former Senior Vice President and Creative Director at broadcast design powerhouse Pittard Sullivan, Dale also ran the in-house promo graphic department at CBS, and was Creative Director at E! Entertainment Television, where he helped launch the network during its first year.

An alumnus of Syracuse University, Dale received a B.A. in English with an emphasis in Modern American Literature. He has also studied silk-screening, photography, and filmmaking and began his career in entertainment by writing questions for game shows.

Though Dale is an avid reader and book collector, he will most likely never read this bio.

Paul Brodie
Managing Creative Director

“Cultivating Creative Voices”

Paul has an uncanny sixth sense for finding emerging original voices and developing Troika’s current designers to become the leading creative talents in our industry–all while delivering cutting-edge creative to our clients.

Part creative director, part mentor, Paul’s extensive experience spans two decades in the broadcast industry. Originally from Edinburgh, Scotland, Paul started his career in London at a fledgling Sky Sports, creating game-changing show and promo packaging for live sports in the UK. After moving to New York, Paul led design teams at ABC News to rebrand such institutions as World News, 20/20 and U.S. Presidential election coverage. Later, as Senior Art Director at Showtime Networks, Paul won numerous awards helping launch hit shows such as The Tudors, Californication and Dexter.    

Paul has been honored with various Director, Art Director and Design awards by industry organizations, including an Emmy Award for ABC’s coverage of the Millennium, and (unusually, for a designer) a Peabody award.

Paul lives in West Hollywood with his wife. He insists that you not get him started on soccer–especially Liverpool–unless you have a fair amount of free time on your hands…and tasty keg of lager to share.

Susan Kresnicka
Cultural Anthropology Consultant

“Making Marketing Culturally Relevant”

As Troika’s Cultural Anthropology Consultant, Susan brings a unique anthropological perspective to Troika, accounting for cultural context in all the work we do.  Focused on understanding the deeper levels of meaning that viewers bring to and create from their entertainment and commercial consumption, Susan’s input ensures that Troika’s work is culturally and personally relevant to the desired audience.

Susan and her team of innovative researchers use a range of methodologies to understand today’s viewers, the role entertainment content plays in their lives, and the broader, ever-changing cultural context surrounding them.

Prior to her arrival at Troika in 2014, Susan was a VP of Research at leading market research company Frank N. Magid Associates. She holds a Bachelor of Arts in International Development from the University of Tennessee and a Masters in Anthropology from the University of Texas.

Kelly Anderson
Chief Financial Officer
Smruti Shah
Head of Strategy

“The Architect of Brand-Building”

Working from Los Angeles and NYC, Smruti leads and develops Troika’s growing strategic practice to help media brands figure out what’s next and shape the future of entertainment.

Smruti is passionate about understanding consumers and creating experiences that engage them. As an avid brand builder, she is dedicated to inspiring change and driving results for clients – whether it’s solving in-depth business challenges, building strategic marketing plans, or activating and launching brand campaigns.

Prior to joining Troika, Smruti was Director of Strategy at Interbrand, where she led cross-functional teams on key brand and marketing projects within a variety of categories. Some of her most prominent clients were GE, HP, Microsoft and Univision just to name a few.

Smruti graduated with her MBA from the Kellogg School of Management at Northwestern University and BA from the University of Pennsylvania.

Outside of her busy work schedule, she’s an avid traveler – having been to more than 40 countries.

Bonnie Rosen
Account Director

“The Connector”

Bonnie brings extensive media, technology and start-up expertise to Troika.  Her goal is to ensure her clients are thinking about every aspect of their brand experience to reflect the multi-dimensionality of the audiences they seek to engage.

In her work with start-ups, she has helped teams develop partnership roadmaps, market strategy, and product ideation and built relationships with new media divisions of companies including The Walt Disney Company, Discovery Digital Networks, Fusion, Meredith, Ovation, and Tribune.  Prior to moving to LA, she worked for Viacom Media Networks in multiple roles from Counsel to Director of Business Development.  There she built creative, strategic solutions that resulted in high-value partnerships with clients including Amazon, Comcast, Verizon, and Hulu.

Bonnie received her J.D. from Pace University School of Law and her B.A. in Sociology and French from Emory University.

From books and films to interactive play, Bonnie is an avid fan of shared media experiences, especially those that connect families and loved ones in childhood.  She also hang-glides.

Amy Palmer
Account Director

What was your first job in the entertainment industry?

Chyron Girl / Edit Assist. We loved two-toned art deco fonts for everything from Toyota to Office Depot. It was Miami in the early 90’s, so….

 

What inspires you?

 

My blind 11-year-old pug who is as resilient and content as any creature could be.

 

What do you like to do on weekends?

 

Gardening, binge watching, a good Cab Sav, yoga, hiking, roller skating at the beach. (I have the coolest 4-wheel skates ever, they have sparkles.)

 

What is the best concert you’ve ever been to?

 

I was lucky enough to meet Dave Grohl backstage at a Foo Fighters / Chili Peppers concert around 2000. My friend said, ‘Don’t ask for a picture! that is so uncool!’ But I cared not and did anyway, and Dave was totally gracious. Now I have the most awesome pic of me + Dave Grohl.

Aaron Sapiro
Account Director
Scott Tinter
Manager of Production

Where did you grow up?

Denver, CO.

What was your first job in the entertainment industry?

Working the cameras for a local PBS telethon in Denver.

What was your first car?

1987 Jeep Wagoneer, brown with the awesome faux wood paneling.

What is the craziest thing you’ve ever done?

I invoke my 5th Amendment right against self incrimination.

Who would you love to sit down and have coffee with?

Steven Spielberg and Alfred Hitchcock, the men indirectly responsible for my being here.

Rob Sonner
Director of Technology

Where did you grow up?

818 – Granada Hills, CA.

What did you want to be when you grew up?

Rock star.

What would the title of your autobiography be?

Everything in Moderation, Including Excess.

What is the best piece of advice you’ve ever received?

Never give up, never render.

What is your secret talent?

Power eating.

Who is your hero?

Anyone who can put up with me.

Michelle Kim
Communications Manager
Divya Joseph
Account Specialist

Where did you grow up?

Bangalore, India. But do you ever really grow up?

 

What is your favorite quote?

“The only true currency in this bankrupt world is what you share with someone else when you’re uncool.” – Lester Bangs, Almost Famous (2000)

 

What would the title of your autobiography be?

‘Mildly Inappropriate’

 

What do you like to do on weekends?

Music. Movies. Mimosas.

 

What is the best piece of advice you’ve ever received?

Choose happiness.

 

What inspires you?

Rock ‘n’ Roll.

Jessica Perri
Strategist
Manny Mejia
Controller
Abigael Plaza
Accountant

What is your secret talent?

I can text without looking at the screen. I was a semi-finalist in the Fastest Texter competition in the Philippines back in 1999 and 2000.

What inspires you?

Life. It’s just too beautiful.

What was your first job in the entertainment industry?

Does accounting analyst for Chivas USA (soccer) count?

What is the best concert you’ve ever been to?

Kanye West’s 808 and Heartbreaks at the Hollywood Bowl. He KNOWS how to put on a show.

Mark Lee
Art Director
Paulo Garcia
Art Director
Tim Smyllie
Art Director

Where did you grow up?

London

What was your first job in the entertainment industry?

Junior designer at Sky TV

What was your first car?

Vauxhall Corsa. Black. With a red stripe on the side.

What would the title of your autobiography be?

I, Smyllie. We need to talk about Tim.

Daniel Beaton
Senior Designer

Where did you grow up?

In the suburbs of Raleigh and for a time out in the mountains of college/ski town Boone, North Carolina.

What did you want to be when you grew up?

For a while I was set on being a commercial airline pilot. I love to fly and was obsessed with Flight Simulator when I was about 13. Design had always been a part of my life though and in high school I started putting my focus into that.

What was your first car?

1999 Mercury Cougar. I will love that car forever.

If you could time travel, where would you go?

300 years into the future. I’m so curious how technology and culture will evolve by then.

What is the best concert you’ve ever been to?

Sigur Ros, Greek Theatre, Berkeley 2008. It started pouring during the chorus of the encore. Incredible moment.

Michael Arcangeli
Senior Designer

Where did you grow up?

Kingston, RI.

What would the title of your autobiography be?

Michael Arcangeli: Neat Last Name

What inspires you?

The work of Bill Paxton and Helen Hunt.

What is your favorite quote?

“Attention campers, lunch has been cancelled today due to lack of hustle. Deal with it.” -Tony Perkins, Heavyweights.

What is your secret talent?

NBA Jam on Sega Genesis.

If you could have one superpower what would it be?

Produce a chocolate milkshake in my hand whenever I want.

Adrienne Wollman
Designer
Jake Braafladt
Production Editor

Where did you grow up?

Vancouver (not B.C.), WA (not D.C.). Confusing, I know.

What did you want to be when you grew up?

A famous movie director.

What would the title of your autobiography be?

Life Behind the Lens.

What inspires you?

Cinematic scores are inspirational light switches for me.

What can’t you live without?

Dihydrogen Monoxide. It’s dangerous in large quantities, but I like to live on the edge and drink some every day.

If you could have one superpower what would it be?

I’d like Tony Stark’s intellect so I could build really cool stuff so even normal people could be super. But I’ll make sure not to turn into Syndrome from The Incredibles.

Xin Xue Wang
Junior Designer

What is your favorite quote?

All sorrows can be borne if you put them in a story or tell a story about them.

Who would you love to sit down and have coffee with?

Oscar Wilde.

Where would you go if you could travel anywhere?

Terra incognita where the dragons lay coiled.

What is your favorite book? 

Invisible Cities by Italo Calvino

What can’t you live without?

Tea. Paint thinner. Nutella. 

Hayeong Lee
Design Assist

Where did you grow up?

A wonderful city, Seoul, South Korea.

What did you want to be when you grew up?

A painter who travels around the world.

What inspires you?

Sweet treats, music (especially instrumental), and Pinterest.

If you could have one superpower, what would it be?

Teleport.

Andrew Thao
Associate Producer

Where did you grow up?

St. Paul/Minneapolis, MN.

What did you want to be when you grew up?

Professional fighter that would eventually retire and become a movie star.

What was your first job in the entertainment industry?

Freelance work as a videographer/editor for music artists like Jason Derulo, New Boyz, and Kandi.

What was your first car?

1998 Honda Accord. I drove that baby into the ground. RIP.

If you could time travel where would you go?

The start of time. Or to the start of life in this galaxy and just observe.

Barrett Brown
Production Coordinator

Where did you grow up?

Sun Valley, Idaho – NOT on a potato farm.

What did you want to be when you grew up?

A circus performer or a crafts lady.

What would the title of your autobiography be?

Dog Stalker – A Memoir

Where would you go if you could travel anywhere?

Greece

What can’t you live without?

Sunshine

JaJa Hsu
Production Coordinator
Londonn Corpas
Receptionist
Ian Gilchrist
Michael Karlin
Ken McLeod
Ian Gilchrist
Board of Advisors

Ian has served on Troika’s Board of Advisors since 2009. He brings a unique perspective from the business side of the entertainment industry, and most recently served as Managing Director at Citigroup/Salomon Brothers, where he oversaw corporate finance and account development in the media & telecommunications industries. Ian also serves on the Board of Directors for Liberty Media, and was part of the Financial Affairs Committee for NCTA.

Ian is a native Canuck and holds a B.A. in Architecture & Urban Studies from Yale University and an M.B.A. in Finance & Marketing from NYU.

Michael Karlin
Board of Advisors

For the past decade Michael has guided Troika’s business endeavors in his capacity as Business Manager. As a member of the Board of Advisors, Michael provides his extensive experience in: structuring business entities, financial plan review and implementation, cash flow management and planning, tax planning and compliance, contract review and negotiations, and estate planning. In 2012, The Hollywood Reporter named him one of the Power Business Managers. He has also been recognized as Variety’s Business Managers Elite from 2011 to present year.

Michael is a member of the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants. He currently serves as a member of the Board of Directors of the Motion Picture and Television Fund and serves on the Board of Advisors of the University Of Southern California Leventhal School Of Accounting. He attended the University of Southern California where he received an undergraduate Bachelors of Science degree in Accounting in 1976 and a Masters of Taxation degree in 2009.

Ken McLeod
Board of Advisors

Ken brings a unique combination of practical business sense and profound insights from ancient Buddhist teachings to his work with business leaders. Since 2010 he has been a consultant to Troika on executive coaching, leadership skill development and change management and now brings his expertise to his role as a member of our Board of Advisors. Over the past three decades, Ken created his own groundbreaking Tibetan Buddhist organization, Unfettered Mind, which established a new business model for Buddhist teachers, authored several books, the most recent being Reflections on Silver River, and built an executive coaching and consulting practice with clients such as HBO, Warner Bros., TimeWarner, Volvo Design, ReadyPac, NetSeer, and QSC Audio. While Ken continues to provide consulting services to his clients and various Buddhist organizations, he also mentors a number of Buddhist teachers. His is currently writing a book on conflict and relationship in business and political contexts. Ken holds an M.A. in Mathematics from the University of British Columbia and, through his principal teacher Kalu Rinpoche, is one of the few Westerners to be authorized as a teacher in the Shangpa lineage of Tibetan Buddhism.