Netflix’s Ultimate Beastmaster Launch Campaign

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Assignment

Making its first foray into reality competition, Netflix needed to drive awareness to its new series, Ultimate Beastmaster, for the show’s global launch and establish it as a premier sports and entertainment brand.

Creative

Ultimate Beastmaster’s original key art used imagery of the course that made the competition feel small. We created a disruptive campaign that brought the Beast’s swagger-driven, winner-take-all personality alive. The Beast visual signature is a take-over street-art graffiti approach that matches his aggressive attitude. The fun, snarky and taunting voice lets audiences know that Ultimate Beastmaster is bigger and tougher than any other competition.