Netflix’s Ultimate Beastmaster Launch Campaign
Making its first foray into reality competition, Netflix needed to drive awareness to its new series, Ultimate Beastmaster, for the show’s global launch and establish it as a premier sports and entertainment brand.
Ultimate Beastmaster’s original key art used imagery of the course that made the competition feel small. We created a disruptive campaign that brought the Beast’s swagger-driven, winner-take-all personality alive. The Beast visual signature is a take-over street-art graffiti approach that matches his aggressive attitude. The fun, snarky and taunting voice lets audiences know that Ultimate Beastmaster is bigger and tougher than any other competition.