HLN Rebrand 2017



The essence of the new HLN brand is focused on shining a spotlight across America. Where CNN is bringing global perspective, HLN is solely dedicated to domestic stories that bring us together as a nation. A sophisticated yet contemporary style is at the heart of the rebrand, encapsulating a fresh attitude that highlights the authentic and empowering aspects of HLN, while closely aligning with CNN, its sister network.

The rebrand and campaign bring the essence of HLN’s brand platform to life by accentuating various geographic regions across America and HLN’s mission to focus on the most important stories across our country that bring people closer together. The new logo and brand design marks HLN’s first major rebrand since it shifted from CNN Headline News to HLN in 2005.