HBO Sports/Showtime Sports PPV Identity

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Assignment

Troika partnered with both HBO Sports and Showtime Sports to bring their shared presentation of one of the biggest nights in boxing to life through a fight package identity that reflects the importance and excitement of the incredible history making Mayweather vs. Pacquiao PPV event.

Identity

Celebrating the epic scale and prestige of the match-up, Troika created a set of signature design elements providing the HBO/Showtime teams with an independently branded special event identity that they worked together to implement for the big night.