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NBC NFL
| Illumination |
The Concept Behind the Look
In addition to the logo system, we developed the design direction for the entire package based on the concept of “illumination.” Nighttime football is a spectacle lit up by scoreboards and monitors, showcased under stadium lights. This idea is weaved throughout each element within the new identity. |
| Studio Show |
With Costas and Company
The “Football Night in America” studio show highlights the day’s action, stats and scores from each NFL city across the nation. The show builds anticipation for Sunday’s only primetime match-up of the league’s marquee teams. We created a signature skyline with illuminated shooters reaching across America. Stadium lights are placed at the corners of the map, lighting up the NFL nation. |
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