Bringing the Logos to Life
NBC Sports wanted to explore classic Americana design, stars and stripes, the grill of a ‘50s automobile, chrome textures and Las Vegas signage, but with a contemporary approach. The goal was to create a familiar look, as if “Football Night in America” and “NBC Sunday Night Football” has always been a part of our culture.

The studio show covers NFL highlights for the entire nation and speaks with a trusted voice. It required a grand logo that viewers would connect with right away. We refined and stylized the client’s initial logo sketch, giving it a contemporary yet classic feel.



This logo evokes passion, pride and power. It speaks to strength on the field, as well as the reliability and credibility in the booth. This emblem needed to be tough, so we based it on a metal shield with smash-mouth football attitude and scoreboard illumination.