NBC NFL Now add NBC Sports with an all-star team of the best names in sports and entertainment. Bob Costas, Al Michaels, and John Madden, multiple Emmy Award-winning producers and directors at NBC, plus Grammy Award-winning pop artist Pink and Oscar Award-winning film composer John Williams. Yes, John ‘Star Wars’ Williams. Pretty cool huh? The Challenge Quarterbacking the New Identity Troika’s assignment was to create a unifying conceptual foundation and design approach that would allow both the studio show, “Football Night in America” and the game, “NBC Sunday Night Football” to share an identity and theme, while giving each its own unique personality and tone. Our Solution The Mark of a New Tradition Our solution was the creation of an NBC NFL “badge icon” that was instantly recognizable as the cornerstone of the property. This icon was incorporated into each show logo to provide immediate brand awareness, becoming a unifying part of the franchise’s identity.