Discovery Communications and Hasbro, Inc., two established entertainment companies, joined forces to create a new television network for kids and their families called The Hub. Our job was to assist in the creation of the brand – from strategy through creative execution.
Inevitably some projects are more fun then others. The Hub was a blast. The process was seamless between brand strategy, logo design, creative execution and advertising. We worked hand in hand with the client throughout, continually building on our concepts and pushing the creative further and further. There were passionate debates and many late nights, but always a lot of laughing, and perhaps one too many Hub wordplays.
