We're a brand experience company

Helping brands build audiences and fans through insight-driven creative, Troika partners with today’s leading brands striving to create lasting bonds with their audiences in a multi- platform world. We envision the future of the audience-media relationship in an era of unlimited choice.


Strong brands build equity for your business, allowing you to meaningfully connect to audiences in a sea of competing media. We utilize our deep understanding of entertain- ment brands to create Brand Platforms that drive new opportunities in today’s complex environment.

Strategy Services


  • Brand Assessment
  • Research

Brand Positioning

  • Brand Pillars
  • Consumer Profile
  • Competitive Landscape
  • Brand Position
  • Brand Promise
  • Brand Filters

Brand Platform

  • Brand Concept
  • Brand Essence
  • Personality Attributes
  • Brand Expression

Brand Message

  • Communication Platform
  • Communication Strategy
  • Upfront & Newfront Strategy


Today we interact with brands in more ways, and on more screens, than ever before. Known for creating some of the most recognizable entertainment and sports brands in the world, we specialize in building integrated brand experiences that live at the center of pop culture, from mobile interfaces to sold-out stadiums.

Creative Services

Identity Design

  • Naming
  • Logo Design
  • Identity Systems
  • Brand Architecture
  • Identity Signatures
  • Brand Mnemonic

Content Packaging

  • Show Logos & Key Art
  • Title Designs & Opens

Brand Platform Design

  • Brand Platform Design
  • Multi-Channel Network Design Multi-Platform Blueprint
  • Brand Toolkits
  • Brand Films
  • Brand Sizzle
  • Live-Action Production
  • Upfronts & Newfronts
  • In-Stadium Experience

Let's connect

Kevin Aratari
Head of Business Development